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ourpress
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2009 "Best of Pittsburgh"
Pittsburgh Magazine Sept 2009
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Best Eyebrow Shaping: Pamela Jeschonek, better known as Pittsburgh's "brow diva," doesn't simply wax eyebrows at her shop, Everyday Esthetics Makeup and Eyebrow Studio in Ambridge. In her own words, she performs "a subtle, artistic reshaping of your face, taking into account your bone structure, facial shape, feature size and overall facial symmetry." Jeschonek waxes and tweezes brows to arched perfection - the initial "design consultation" ($40) takes a full hour, and subsequent "maintenance" visits run $25 each. 1400 Church St., Ambridge; 412/716-4825, everydayesthetics.com. - M.R.
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Pittsburgh Post-Gazette
September 7, 2009
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Pamela Jeschonek is in the business of raising eyebrows. But in Pittsburgh, it's a business that hasn't quite taken off. At least, not yet.
A licensed aesthetician with years of experience, Ms. Jeschonek operates one of the few eyebrow boutiques in Pittsburgh, Everyday Esthetics Makeup and Eyebrow Studio in Ambridge. Specializing in brow couture, a process that analyzes facial shape and bone structure to determine the best brow shape, Ms. Jeschonek believes eyebrows are an art. With the correct shape and the perfect arch, a face can look even, balanced and beautiful
"It's part technical prowess, and it's part art," she said. "I'm an artist with a tweezer."
When Ms. Jeschonek earned her license in 2002, there were no boutiques or salons specializing in eyebrows. In 2005, when cities such as New York and Los Angeles boasted dozens of these salons, Ms. Jeschonek opened her business as a mobile studio that eventually expanded into the region's first salon dedicated to eyebrow shaping. She also studied with Damone Roberts, known as the "Eyebrow King," at his studios in both Beverly Hills, Calif., and New York City. Link to Full Story
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Beaver County Times
August 22, 2009
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AMBRIDGE — Here’s a story sure to raise eyebrows.
It’s the story of a trendy, highly specialized beauty salon in a 183-year-old building.
The place is Everyday Esthetics, where women — and a few men — go to get their brows shaped and sheared.
That’s most of the salon’s business, eyebrows. No hair, nails or facials, just eyebrows.
OK, owner-stylist Pam Jeschonek does wedding makeup, too, but typically it’s an eyebrow emergency or periodic brow upkeep that keeps choosy clients coming back to her red-brick, 19th century building that began as a home for Harmonist Society members who occupied what is now historic Old Economy Village, across the street.
Link to full story
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Pittsburgh Magazine May 2009
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Voted best eyebrow shaping in PITTSBURGH MAGAZINE'S Best of Pittsburgh Readers' Poll, Everyday Esthetics(412/716-4825; everydayesthetics.com) makeup and eyebrow studio offers Brow Couture - a subtle, artistic reshaping of the face, taking into account the client's bone structure, facial shape, feature size and overall facial symmetry. Adding symmetry and balance to the face adds beauty, according to owner Pamela Jeschonek, "great brows are the perfect accessory. They go with everything and are forever in style." More than just a waxing, Brow Couture is unlike any other eyebrow service. Jeschonek is considered to be one of the best eyebrow designers in the professional beauty industry and has trained with Damone Roberts, "Eyebrow King" and former star of TLC's 10 Years Younger. -D.M.
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Style News
WHIRL July 2009
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Lip Service
Highlight your best assets with glosses that aim to improve more than just your lips, with products at Everyday Esthetics Makeup and Eyebrow Studio: Dr. Kiss Satin Finish Lip Balm “is phenomenal,” says business owner Pamela Jeschonek. “It is truly the best lip balm because of its healing properties.” THINgloss, a new product from Express Effects, contains Kola nut and hoodia to help you curb cravings. Feeling a 3 p.m. trip to the vending machine? Slick on THINgloss and kiss those cravings good-bye. Plus, catch Everyday Esthetics at the annual Mensa gathering this month, July 2, where Jeschonek, a Mensa member, will present “Brains and Beauty,” a presentation on how smart women can find the best make-up palette for themselves. “Yes you can be smart and you can wear lip gloss too,” she says. Dr. Kiss Satin Finish Lip Balm, $12; THINgloss, $28. Find the products online at browcouture.com. 412.716.4825. - C.C.
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2008 "Best of Pittsburgh"
Pittsburgh Magazine Sept 2008
Readers' Poll
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